On-page-seo-mistakes-and-fixes

Why On-Page SEO Matters

On-page SEO is everything that happens within your website—from the way your titles are written to how fast your images load.

Even if you have great content, these small technical or structural mistakes can:

• Tank your Google rankings 📉
   
• Confuse search engines
   
• Drive away users with poor UX
   

Good news? Most on-page SEO issues are easy to fix once you know what to look for. 🛠️

Mistake #1 – Missing or Duplicate Title Tags

Your title tag is the first element noticed by both users and search engines.

❌ The Issue

• Repeating the same title on multiple pages

• Having no title tag defined

• Stuffing too many keywords into a single title

✅ How We Fix It

• Create a unique and clear title for every page

• Keep titles within 60 characters

• Add one primary keyword naturally without overloading

Mistake #2 – Weak or Missing Meta Descriptions

Meta descriptions don’t directly affect ranking, but they affect click-through rate (CTR)—which Google loves.

❌ The Problem:

• No meta description
   
• Same description site-wide
   
• Keyword-stuffed with no value to user
   

✅ Our Fix:

• Write unique, benefit-driven descriptions (under 155 characters)
   
• Use primary keyword naturally
   
• Include a call to action (CTA)

Example Fix:
"Shop handcrafted 925 silver jewelry designed for modern women. Fast delivery & COD available. Explore now!"

Mistake #3 – No Header Tags or Poor Heading Structure

Headers (H1, H2, H3…) help Google understand your page layout—and help humans scan quickly.

❌ The Problem:

• No H1 tag
   
• Multiple H1s on one page
   
• Using bold text instead of proper headings
   

✅ Our Fix:

• Only one H1 tag per page
   
• Use H2s for main sections, H3s for sub-points
   
• Always include keywords in headers (naturally!)

Mistake #4 – Keyword Stuffing or No Keywords at All

Both extremes are dangerous—too many keywords = spam, too few = invisibility.

❌ The Problem:

• Repeating the keyword unnaturally
   
• Not using synonyms or related phrases
   
• Pages with great writing but no optimization
   

✅ Our Fix:

• Use 1 primary keyword per page
   
• Add 2–4 secondary keywords (LSI)
   
• Maintain a natural keyword density (~1.5%)
   

Use tools like Ubersuggest or SurferSEO to guide placement

Mistake #5 – Ignoring Internal Linking

Internal links boost SEO by spreading page authority and keeping users on your site longer.

❌ The Problem:

• No internal links at all
   
• Broken internal links
   
• Links that say “click here” instead of keyword-rich anchor text
   

✅ Our Fix:

• Add 2–5 internal links per blog/page
   
• Use descriptive anchor text like “925 silver nose pins”

Update old posts with links to new ones

Mistake #6 – Unoptimized Images

Images help with engagement, but if unoptimized, they slow down your site and hurt rankings.

❌ The Problem:

• Huge file sizes (3MB+)
   
• No alt text
   
• Filenames like “IMG_00345.jpg”
   

✅ Our Fix:

• Compress images (TinyPNG, Squoosh)
   
• Use meaningful filenames: silver-necklace-delhi.jpg

Add alt text with relevant keywords: “925 silver pendant with floral design”

Mistake #7 – Thin or Duplicate Content

Pages with low word count or copied content are SEO disasters.

❌ The Problem:

• Product pages with 2–3 lines
   
• Copy-pasting manufacturer descriptions
   
• Blog posts under 300 words
   

✅ Our Fix:

• Write at least 500–800 words per page
   
• Use original descriptions and storytelling
   

Add FAQs or user-generated content to boost word count

Mistake #8 – No Schema Markup (Structured Data)

Schema tells Google exactly what your page is about and helps with rich results like:

• Star ratings ⭐
   
• FAQs
   
• Product pricing
   

❌ The Problem:

• No schema at all
   
• Wrong schema type used

✅ Our Fix:

• Add Article, FAQ, Product, or LocalBusiness schema using free tools

Test with Google's Rich Results Tool

Mistake #9 – Slow Page Speed

Site speed is now part of Google’s Core Web Vitals.

❌ The Problem:

• Heavy images, unclean code, or slow hosting
   
• No caching or CDN setup
   

✅ Our Fix:

• Use fast hosting (like Hostinger, SiteGround, or Vercel)
   
• Enable lazy loading and browser caching
   

Minify HTML, CSS, JS

Mistake #10 – No Mobile Optimization

Over 60% of users browse via mobile. If your site’s not mobile-friendly, Google penalizes you.

❌ The Problem:

• Zooming required
   
• Tap targets too small
   
• Page layout breaks on phone
   

✅ Our Fix:

• Use responsive design
   
• Test using Google’s Mobile-Friendly Tool
   

Check fonts, layouts, and buttons on all screen sizes

On-Page SEO Audit Checklist (Quick Reference)